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To be successful in online business it's not enough to have a website because there are many other websites which sell the same products or services which you are providing. There is a tough competition in the market. So you have to work really hard to compete with your competitors. Advertising is really big step as it is important in offline business. It is not important that you produce the product which is better than the products being produced by your competitors. The better thing to do is to build a reputation for yourself and for your brand. This will help you with the things. You will be able to make better sales by doing this.
There are many ways and different strategies through which you can advertise your website. Among all the techniques Search Engine Marketing is a major and very important technique to market your website. In this technique you market your website through different Search Engines. When people need any information, they usually go to search engines like Google, Yahoo, etc. Therefore your website should be present in the list of highest ranked websites. Now when people will enter any Keyword or Key phrase in the search box, your website should be present on top of the other websites. For this, first and the most important step is Search Engine Marketing which is also called Search Engine Optimization.
In internet marketing there is a common goal that you should have highest page ranking. You should know when search engine is used to search, websites appears on the search result list according to their relevance to the search terms that were used. If your website is more relevant then it will be ranked higher. And if it is ranked higher it will appear higher in the search results list. A question comes to mind, How to do that? Let's take the example of Google. Google gives the ranking to websites according to the importance of that website for the users. Value of website for the users is the most important point which is focused by the Google ''Importance'' of any website is measured by the amount of ''votes'' or the back links received the website. In short if you have more people visiting your website directly or through the links present n the other websites then your website will be considered as important by Google. If link of your website is present in the website which itself has high Page Rank, you will get the benefit of Page Rank. To receive high page rank with Google, the most important thing is the content. The content of your website must contain three things.
1. Information that your website contains should be clear, precise, helpful and relevant to the search terms.
2. Keywords should be in the heading.
3. Your website should not be saturated by the keywords.
You should keep all these things in mind if you are to achieve the goal to have high page rank and hence a better website from the perspective of internet marketing.
There are many ways and different strategies through which you can advertise your website. Among all the techniques Search Engine Marketing is a major and very important technique to market your website. In this technique you market your website through different Search Engines. When people need any information, they usually go to search engines like Google, Yahoo, etc. Therefore your website should be present in the list of highest ranked websites. Now when people will enter any Keyword or Key phrase in the search box, your website should be present on top of the other websites. For this, first and the most important step is Search Engine Marketing which is also called Search Engine Optimization.
In internet marketing there is a common goal that you should have highest page ranking. You should know when search engine is used to search, websites appears on the search result list according to their relevance to the search terms that were used. If your website is more relevant then it will be ranked higher. And if it is ranked higher it will appear higher in the search results list. A question comes to mind, How to do that? Let's take the example of Google. Google gives the ranking to websites according to the importance of that website for the users. Value of website for the users is the most important point which is focused by the Google ''Importance'' of any website is measured by the amount of ''votes'' or the back links received the website. In short if you have more people visiting your website directly or through the links present n the other websites then your website will be considered as important by Google. If link of your website is present in the website which itself has high Page Rank, you will get the benefit of Page Rank. To receive high page rank with Google, the most important thing is the content. The content of your website must contain three things.
1. Information that your website contains should be clear, precise, helpful and relevant to the search terms.
2. Keywords should be in the heading.
3. Your website should not be saturated by the keywords.
You should keep all these things in mind if you are to achieve the goal to have high page rank and hence a better website from the perspective of internet marketing.
This the end of - Search Engine Marketing and SEO